Hallmark Loyalty Holiday Card

Ephemera Design

The Assignment: Design the holiday greetings sent alongside a hand-crafted light catcher sent to the clients of the Hallmark Loyalty Marketing Group’s clients.

My Contributions:

  • Graphic design and layout that revolves around the theme of “light,” to coordinate with light catcher gift
  • Collaborating with Hallmark lettering artists to develop calligraphic flourishes
  • Sourcing the special luminescent paper substrate for production
unbundled individual cards
detail of luminescent substrate